Designing of a Mascot for Postal Life Insurance / Rural Postal Life Insurance - Competitions and Contests for Indian Students

Friday, 22 September 2017

Designing of a Mascot for Postal Life Insurance / Rural Postal Life Insurance

As part of brand building exercise of PLI / RPLI, it is proposed to design a Mascot for PLI I RPLI. Most of Corporate brands world over are represented by a Mascot. A case in example is Air India, whose mascot is the Maharajah (Emperor). Air India adopted the Maharajah as its mascot in 1946. It was used in promoting the Air India brand, although initially designed only for the airline's memo-pads. The Maharajah has recently been given an image makeover in 2015 and the brand is represented by a younger version. On similar lines, as part of exercise to build brand PLI / RPLI, it is being contemplated to design a Mascot for PLI / RPLI.

Entries are invited from members of the public for Mascot Design Competition of PLI/RPLI. The participants are to make an original design on this subject (should not be copy of an artwork designed by someone else). The design should be accompanied on a brief statement (approx. 200 words) on the proposed mascot design.

Any citizen of India can participate in this design contest. The design could be in ink, water colour, oil colour or any other medium (Computer printed/printout will not be allowed).


The design submitted should be such, that can be depicted as a Mascot in a visually appealing manner so as to be of interest to the target customers of PLI / RPLI.
Participants are free to use drawing paper, art paper or any other type of white paper of 1\4 size.
Following particulars should be written legibly on the reverse of the design:
 l. Name ofthe participant*
2. Age*
3· Gender
4· Nationality*
5· Full and complete residential address with Pin
6. Phone/Mobile Number*
7· E-mail ID *
* The fields are mandatory.

An undertaking stating that the artwork submitted is original and no copyright issues are involved should be sent along with the artwork. A copy of the Undertaking to be furnished by all participants is attached below. Entries without such an undertaking will liable to be rejected summarily. 

The design should be sent through "Speed Post" only, in 1\4 size envelope. The participants should mention "Mascot Design Competition" on the envelope in which the artwork is sent. 

All the entries will be evaluated by a Committee duly constituted for the purpose. The prize-winning designs will be considered for developing Mascot of PLI / RPLI.

The prize money will be as follows: - 
First prize              Rs 25,000
Second prize         Rs 15,000
Third prize (two in number)   Rs 5,000 each

All entries should reach the following address by 03.10.2017. 
The entries received after last date of receipt will not be entertained. 
To Assistant Manager (I) 
Directorate of Postal Life Insurance 
Chanakyapuri Post Office Building, 
New Delhi-110021

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