Developed as a path-breaking 360° campaign, Behtar India allows citizens, school children and corporates, to supplement each other’s efforts to drive awareness and initiate tangible progressive actions towards building a better India. Aimed at creating a nationwide movement, the focus is on three main pillars of the campaign – Health, Hygiene, and Environment.
It is a competitive initiative - 6 months, 3 tasks, 1 goal. Schools from all regions (North, South, East, West) to join the Behtar India campaign. The registered schools can compete with each other to be on top of a Leaderboard based on their participation in the each of the stages of the Behtar India campaign, Stage 1 - Swasthya | Stage 2 - Vatavaran | Stage 3 - Swachhta . There will be separate rankings for schools with a chance to be on top of the leaderboard for each region (North, South, East, West) and an overall leaderboard with All India rankings. By the end of the campaign, the school which emerge winner will recognised and rewarded for their efforts.
Every effort counts and every student can make a difference by joining the cause. The Behtar India campaign invites students from all regions (North, South, East, West) to take part in this initiative. From raising funds to protect against Dengue for Stage 1 - Swasthya to planting saplings for Stage 2 - Vatavaran and cleaning up the surroundings for Stage 3 - Swachhta , there is something for every student to do for a Behtar India.